Blog – Page 620 of 790 – Mike Pfefferman

01

Jun

Home Seller Tips

3 Ways to Add Emotional Cues to Make Buyers Feel at Home for a Quicker Sale

3 Ways to Add Emotional Cues to Make Buyers Feel at Home for a Quicker Sale There are a lot of ways you can effectively stage your home to snag the attention of potential buyers, but there are often a few extra things you can do to really engage the senses of your guests. If you’re hoping for an instant offer and are pulling out all the stops to sell your home, here are some ways you can emotionally engage with visitors to your home.

Carefully Choose Your Color Scheme

You probably already have a fairly distinct color palette in your home, from the couch you’ve purchased to the tone of your paint, but that doesn’t mean you can’t spice it up with a few carefully chosen pieces. Neutrals like white, brown and grey are a great place to start, but instead of letting the room speak for itself, add a punch of color – like bright pillows or a bold throw – that will add instant appeal and make your home a little more memorable. Just remember that it’s important to use colors and patterns that aren’t too bright, as these can overwhelm your space.

Remove Your Most Personal Items

Many homeowners think it’s a great idea to have a lot of personal items around to draw people into their house, but too many items like this can actually distract your guests and may even make them feel uncomfortable. Before organizing your open house, ensure that you remove excess personal items like fridge photographs and frayed posters. Instead, stick with items like artwork or coffee table books which will still exude personality but won’t make potential buyers feel like they’re intruding.

Consider The Sense Of Smell

The senses are often drastically under-appreciated when it comes to staging your home, but they can actually go a long way in getting a lot more interest. Because smell can provide other positive cues that merely looking cannot, baking some cookies or muffins beforehand can be a powerful means of providing a great first impression and making visitors feels like they’re home. The addition of room spray or music may also mean potential homebuyers won’t mind lingering a little longer.

Successfully staging a home can be a matter of common sense, but engaging a buyer’s emotions can go a long way towards making an even better impression. Contact your mortgage professional for more information.

31

May

By support

Mortgage Rates

What’s Ahead For Mortgage Rates This Week – May 31, 2016

What's Ahead For Mortgage Rates This Week - May 31, 2016 Last week’s economic reports included new home sales, pending home sales along with weekly mortgage rates and new jobless claims.

New Home Sales Surpass Expectations

Sales of new homes surpassed expectations and the prior month’s reading. April’s reading of 619,000 sales exceeded expectations of 523,000 new homes sold and 531,000 new homes sold in March. New home sales rose by 16.60 percent on a seasonally adjusted annual basis, which was the highest increase in 24 years.

Analysts said that April’s new home sales indicate that builders are increasing production of new homes to meet high demand for homes. Short inventories of available homes are credited with driving up demand and home prices. Buyers seeking family homes are contending with investor buyers and cash buyers in popular markets.

With affordability becoming limited in many cities, first time and moderate income homebuyers aren’t buying as many homes as they once did. This development contributes to slowing markets, as move-up buyers generally rely on first time buyers to purchase their homes.

Shortages of available homes has pressured home builders to break ground on new home construction projects, but builders continue to cite labor shortages and a lack of buildable lots as reasons why they aren’t building homes as fast as homes are needed.

Pending Home Sales Numbers Suggest Peak Buying Season Returns

Pending home sales were also higher than forecast in April with a reading of 5.10 percent as compared to expectations of 0.80 percent for April and the March reading of 1.60 percent. Pending home sales gauge future closings for home sales and reached their highest level in 10 years and posted a year-over-year gain of 4.60 percent.

Three of four regional readings for pending home sales posted gains, with home sales in the Midwest posting slower growth. On a year-over-year basis, he South posted a gain of 6.80 percent and the Northeast posted a gain of 1.20 percent. The West saw a jump in pending sales with a reading of 11.40 percent after posting a negative reading in March.

April’s expansion in new and pending sales suggests that the peak home buying season is back.

Mortgage Rates Rise; New Jobless Claims Fall

Freddie Mac reported higher average mortgage rates. The rate for a 30-year fixed rate mortgage was six basis points higher at 3.64 percent; the rate for a 15-year mortgage rose eight basis points to 2.89 percent. The average rate for a 5/1 adjustable rate mortgage rose seven points to 2.87 percent. Discount points averaged 0.50 percent for all mortgage types.

New jobless claims dipped last week to 268,000 as compared to an expected reading of 275,000 new claims and the prior week’s reading of 278,000 new claims. Analysts said that New York school employees that were eligible for benefits boosted jobless claims earlier in May due to a non-typical law that allows some school workers to draw unemployment during school closures such as spring break or labor disputes.

What‘s Ahead This Week

This week’s scheduled economic news includes Case-Shiller Home Price Indices, construction spending and reports on inflation, core inflation and consumer sentiment. No reports were scheduled for Monday due to the Memorial Day holiday.

27

May

By support

Home Seller Tips

How Offering Buyer Incentives Will Get Your House Sold Faster

Why The Added Incentive?

It may seem like keeping your home in good condition and pricing it according to its market value is good enough, but in more difficult market times many people have opted for extras that may boost the appeal of their home. While the wrong incentive strategy can make it look like you have a home that is not worth the asking price, there are classy ways value can be added that can still engage the right buyer.

Determine Your Ideal Buyer

If you’ve already decided that your ideal offer is a perfectly fair deal, you’ll want to consider what kind of incentives will successfully attract the buyer you’re looking for. Instead of merely dreaming up something that will be ineffective, determine a profile for who they are whether it’s young or old, single or family oriented so that you can offer benefits that will be marketed to them. By using incentives that are linked to their interests and lifestyle, you may be able to pique their curiosity enough that they’ll make a visit.

A Few Incentives To Consider

There are a lot of great opportunities for snagging new interested parties with an incentive, the bonus being that you won’t need to offer it up until the time you sell your home. If you’re located close to a beach resort, you may want to give away a surfboard or kayak; providing a gift card for a local restaurant or a golf membership can also be a great idea. While most people will not want to go to the extreme of giving away their transportation, some have gifted their luxury car in order to seal the deal.

A home in good condition and at the right price can often snag a purchasing offer, but if your home is lingering on the market, incentives can go a long way too.